Statement of aims

My brief is to create an audio visual cross-media production for a new television programme in a factual or fictional genre, along with this I have to create either an online functioning website to promote the program or a DVD or Blue-ray front and back cover for the box set and a billboard poster to promote the program.

I’m going to create an opening sequence to a political documentary about the EU referendum from the prospective of a young person, in this case a 17-year-old boy. It will be an expository documentary which covers a personal journey finding out how leaving the EU will affect people of his age group and why the older generations voted to leave. As the presenter was too young to vote and unable to influence the referendum, he wants to know why older people voted to leave but disregarded the opinions of the younger generation which will be most affected.

The production conforms to the expository documentary subgenre as it provides an objective presence where the filmmaker doesn’t appear in the program but their viewpoint is consistently reinforced.

The print task will be fairly minimalist with an EU and UK flag with the presenter torn between them, stuck between each flag, which is a scene in the opening sequence; It will also include the normal conventions of a box art with age rating, synopsis cast, title and production company logo. The billboard design will also follow the usual conventions of a billboard logo and dominant title the date of release, slogan and an eye-catching layout maybe showing a depiction of the god Atlas which could indicate the youth holding up the future.

The video will conform to the usual documentary conventions with interviews and a montage of shots of what’s coming up, sadly I am unable to use real archive footage for this which is a usual convention. I will use a variety of angles to show the narrative. However, due to the nature of the program it will have editing with medium length takes. The production will have a presenter who is also the narrator to move the program along and to portray the narrative as it his adventure and experience.

My production will fit with the Mise-en-scene of a documentary with an establishing shot of the castle showing where we are due to the castle being a symbol of Norwich.

It will also contain non-diegetic and diegetic sound for example the audio from the camera during the interview is diegetic while the audio dubbed over and the music added is non-diegetic.

The interview will consist of shot reserves shot techniques to show the presenter and the host to follow the narrative. They will be medium shots with a stationary camera.

My target audience is reformers aged 39-49 with the class of B, C1 due to the nature of the program and the needing of more of an educated demographic.

The program will be exhibited though digital convergence due to the platform it will be posted on in this case Channel 4 which has its own online streaming and catch up service all 4. This will allow the product to be viewed on TV but also smart devices like tablets phones or computers. 

The production company I have decided to use is Red productions which tends to have a left-wing bias and supports independent film and television.