Never gonna give you up is a music video released in 1987 and was an instant success reaching the top of the charts and becoming a classic, it was also the song that launched Rick Astley into the spot light and got him recognized. However the song became popular in the early 2000's due to internet culture where the term "Rick rolling came from" where links would send you to the song instead of the place you actually wanted to go to. Due to this the song has a mixed target audience of people in their late 40s who remember is coming out and younger teenagers who remember the song as it was all over the internet. Others also remember it from weddings and other events due to people satirizing it.
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